A Limited-Edition Champagne Collaboration for 2025

It’s a campaign that not only markets a product, but also burnishes the brand’s cultural halo - exactly what a luxury marketing effort should do. One standout feature of Dom Pérignon’s 2025 initiative is how it extends beyond static content into a physical, immersive brand experience. The London exhibition on 16 May 2025 acts as the experiential centerpiece of the “Creation” campaign and shows the power of experiential marketing for luxury brands.
In 2001, he introduced the “Superflat” aesthetic, a movement blurring high and popular art while reflecting Japan’s post-Hiroshima condition and the legacy of Nihonga, manga, and anime. Hallmarked by two-dimensionality and the absence of perspective, his style permeates every medium. BETC ETOILE ROUGE signs this new creative chapter for Dom Pérignon, drawing deeply from the Maison’s enduring legacy. With this new campaign, Dom Pérignon reaffirms its vision of creation as an eternal journey, to inspire the world toward elevation. Dom Pérignon has launched Creation is an Eternal Journey, a new campaign that extends its longstanding relationship with the arts into 2025. At the center of this chapter are seven cultural figures—Zoë Kravitz, Clare Smyth, Tilda Swinton, Alexander Ekman, Takashi dom perignon champagne price Murakami, Anderson .Paak, and Iggy Pop—each offering a personal perspective on the creative process.

Dom Pérignon was a French Benedictine monk who lived from 1638 to 1715 and is best known for his work at the Benedictine Abbey of Hautvillers in the Champagne region of France. As a cellar master, he developed the méthode champenoise, a winemaking technique involving a secondary fermentation in the bottle that creates carbon dioxide and gives Champagne its signature bubbles. In a series of black-and-white portraits by Collier Schorr, and short poetic films by Camille Summers-Valli, each of us explores our intimate relationship with creation, between introspection and artistic gesture.
To fully appreciate the “Creation” campaign, it’s crucial to see it as the latest chapter in Dom Pérignon’s long-standing dialogue with the arts. The maison has spent decades cultivating an image that mingles luxury Champagne with high art, design, and pop culture. In fact, the new campaign is explicitly billed as a continuation of “the Maison’s decades-long dialogue with artists, visionaries, and creators”. This is not a sudden pivot but rather a natural evolution of Dom Pérignon’s brand DNA. The campaign was launched at an artistic showcase at Tate Modern, continuing the creative tradition and refreshingly edgy direction of the iconic Maison. SPHERE's Lisa Barnard was in attendance, enjoying the energetic vinyl set by DJ Pee .Wee (Anderson .Paak), culinary creations by Clare Smyth, a performance by Tilda Swinton, and, of course, the stunning new Dom Pérignon Vintage 2015.
This multi-faceted approach further solidifies Dom Pérignon's ongoing commitment to the art world, building upon its history of partnerships with visionary figures. "Creation is an Eternal Journey" signifies Dom Pérignon's belief in the continuous evolution of creativity, aligning itself with artists who embody a shared pursuit of excellence and innovation. Dom Pérignon’s 2025 “Creation” campaign offers a wealth of insights for marketing leaders in the alcohol industry. While not every brand has Dom Pérignon’s budget or heritage, the principles and creative strategies on display can inspire actionable moves for others aiming to elevate their brand.

In 1668, the Benedictine monk Dom Pierre Pérignon set out to craft “the best wine in the world”. Conceived by BETC Etoile Rouge, it coincides with the introduction of four new vintages and, beyond the photoshoot, there is a lot more planned. A rather secretive immersive exhibition will appear somewhere in London on May 16, which, in fairness to Dom Perignon, is what all the talk of ‘spirals’ and ‘time’ directly relates to. It will be a physical evocation of past, present and future starring the seven creators using  mixed media expressions including photography, film and text. Similarly, next year, one of the creators will be giving some sort of live performance as part of a further immersive experience.
Dom Pérignon has announced its latest “creative chapter”, with a series of portraits and films designed to deliver an immersive experience for guests from 15 May. In celebration of this union of spirit, on Thursday, May 15, Dom Pérignon brought its new creative chapter – Creation is an eternal journey – to life at Tate Modern, in London. In 2003, the artist labored with Louis Vuitton to revamp designed the now iconic “Monogram Multicolore,” which translated Louis Vuitton’s monogram into the Superflat model. Murakami has, for years, lent his joyous chaos to a special edition of the Dom Pérignon bottle and its accompanying box.
Ideal forthose who appreciate something truly special, this release brings a fresh, modern twist to one of the world’s most celebrated champagnes. Whether for a festive occasion, an art-inspired dinner, or a memorable gift, the Dom Pérignon x Murakami is designed to spark conversation and delight every sense. With limited availability, it’s the perfect way to offer customers an accessible touch of luxury — a moment of art, flavour, and joy in every glass. All were in attendance to celebrate this moment, because over the years, Dom Pérignon has inspired and been inspired by cultural icons drawn to its singular vision and magnetic aura. Images of the campaign were on show at the event, each with a singular perspective. Dom Pérignon produces only “vintage” champagne, every bottle is tied to a particular harvest and a specific year.

A bold expression of both art and oenology, Dom Pérignon Rosé Vintage 2010 – Murakami Limited Edition is a celebration of creative mastery and rare craftsmanship. This exceptional rosé Champagne is born from a challenging yet remarkable vintage, and reimagined through the iconic lens of Takashi Murakami, whose vibrant floral artwork transforms the bottle and gift box into a collectible masterpiece. Radiating with Murakami's joyful, otherworldly energy, this limited edition elevates Dom Pérignon’s refined rosé into an immersive visual and tasting experience. Experience a monumental fusion of art and Champagne with the Dom Pérignon X Takashi Murakami Rosé Vintage 2010.